Tuesday, January 2

I fear this is a case of brand planning research imitating concepts from pop culture imitating life. My favorite quote from this story? On observing focus groups: "We've gotten people to do diaries ... Then there's the option of moving into their homes. But two things mitigate against brand planners actually living with people. First, it's not practical. Second, they usually won't allow it." Does this guy understand the meaning of privacy?

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