In our commercial culture, advertising and religion are part of the same meaning-making process (Twitchell 1999). While you are between the ages of 18 and 35, every bit of advertising on television is geared toward you. By the time you reach your late 30s, you will have set your brands of choice—you will be beyond “their” reach. One of the greatest freedoms you have as an individual is to not subject yourself to this attempt by others to define meaning for you. TV-Turnoff week is fast approaching. Why not start not-watching today? I think this guy is going to. (Here is a review of the aforementioned book by Twitchell.)