Thursday, December 27
Another example of myopic corporate behavior: Number-two national drug store chain CVS is closing around 200 stores in various markets. This comes after the company (along with Walgreens and Rite Aid) went on a building rampage, often tearing down historic buildings in order to construct their plain vanilla, anti-contextual monuments to banality. The situation is a good illustration of dumb capitalism. Not only did they forgo their market research (the stores don’t have enough customers to support them), they also often enraged the communities in which they began operations. Now, that’s a sure way to win over a customer.