For each act of gratuitous violence that is actually carried out, how many unconsummated dark fantasies are transmuted into depression, resignation, or a benumbed withdrawal from participation in civic society?
A frightening momentum has been building, and the qualities of generational understanding and assurance that once earned America a worldwide reputation as child-centered are fading fast. And yet despite a growing awareness of this fact, the public policy that we are developing to cope with troubled kids is only exacerbating the situation...the state's growing arrogation of power to punish rather than to rehabilitate. This is a policy that expresses both fear of and contempt for children.
We must face the fact that having ceased to exploit children as laborers, we now exploit them as consumers. RoperASW (with its Roper Youth Report), Teenage Research Unlimited, and similar organizations, using methods derived from the behavioral sciences, advise merchandisers and advertising companies on the latest semiotics of "cool" and consumer-friendly subversion. "We understand how teens think, what they want, what they like, what they aspire to be, what excites them, and what concerns them," the Teenage Research Unlimited Web site brags. What this understanding translates into in the marketplace is hypersexuality, aggression, addiction, coldness, and irony-laced civic disaffection—the very seed-bed of apocalyptic nihilism.