Thursday, August 1

Imagine with me for a moment: You're in a bar and have just met an attractive person with a great personality. You're getting along great with this stranger when suddenly, their Sony Ericsson T68i phone rings and shows a picture of the incoming caller on its bright color display. Your new acquaintance smiles and before taking the call makes a point to tell you, "It takes pictures too!" You're impressed with this gadget, and as you wait the person to finish the call, you wonder if you need a new phone. Maybe you'll consider the Sony Ericsson T68i?

The next day you meet one of your friends for breakfast. While you're eating, they begin to tell you about a person they met last night at a bar - a completely different bar on the other side of town. This person intrigued your friend because they seemed interesting, but what was really interesting was that they had the most high tech phone with a bright color display that even took pictures.

Surprise! You've just become a part of Sony Ericsson's new marketing campaign! Welcome to the future: where marketing reaches a new level of deception.

No comments:

Post a Comment