I’ve been so occupied lately with my family—my wife, my new son—that I haven’t thought much about my disdain for “branded” America. The concentration on my family is good for me, as it would be for anyone. I’ve spent so much time thinking about what’s positive in this world, rather than what’s negative.

Then I think of the things from which I want to protect little Max, I think of the values I want to instill. I think of a boy whom I hope can have self-confidence without material, who can have self-acceptance and pride without feeling the need to place himself within a certain caste, created by the brands of clothing and possessions he owns. With that mindset, I applaud UnbrandAmerica.org.