They want to take bitter away
. Don't they get it? Bitter is important. They want us to only have the easily enjoyed sweet and salty, and maybe a mild sour. Bitter signifies something. It is an evolutionary asset, the ability to recognize bitter. It is associated with potency in herbs like ginseng
. Bitter adds character and is essential to things you learn to love, like coffee (ok, I hate coffee) and flavorful beer
. My grapefruit juice shouldn't taste like orange juice. Don't homognize my food. I hate this kind of thing.