Wednesday, August 1

Recycled link of the day: The Olive Garden, a restaurant we like to refer to as the “Ford Escort of Italian food,” is implementing a program called “H2NO” in an effort to discourage customers from drinking water at dinner. They claim that the goal of this effort is “increasing overall guest satisfaction”—oh, and by the way, it also might increase revenues. Duh. First, they broadcast the most insulting television advertising campaign in history. Then, they create embarrassingly stupid faux-Italian words like “Hospitaliano.” Now this. Ah, bourgeoisie marketing (via Metafilter).

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