When did this start? The New York Times is linking company names in articles - is this new? At first consideration, it seems like just common sense and keeping up with the intertextuality of the medium, but then I start to wonder why in one article about cell phone service, Sprint is linked and T-Moble is not. And why don't they link to the FCC, too? Once again, NY Times login for ya; login: opensewer; password: iswatching...