Steve Schmidt, manager of John McCain’s 2008 campaign: "To too many swing voters in the country, when you hear the word 'conservative' now, they think of loons and wackos."
Mike Murphy, adviser to Mitt Romney’s campaign: "We alienate young voters because of gay marriage, we have a policy problem. We alienate Latinos — the fastest growing voter group in the country, because of our fetish on so-called amnesty, when we should be for a path to immigration. And we’ve lost our connection to middle-class economics."
GOP civil war: Limbaugh vs. the consultants (Salon)