Friday, June 7

Facepalm Friday: Conservatives don't like environmentally-friendly lightbulbs

A study conducted by Wharton and Duke University surveyed people on whether energy-efficient products were split along a political divide:
"'Our results demonstrated that a choice that wasn't ideologically polarizing without a ('protect the environment') label became polarizing when we included that environmental labeling,' Gromet said. 'We saw a significant drop-off in conservative people choosing to buy a more expensive, energy-efficient option.'"
Pro-Environment Light Bulb Labeling Turns Off Conservatives, Study Finds (National Geographic)