Monday, February 26
Frontline is airing a report on PBS about the business of marketing to American teens called "The Merchants of Cool." If you missed it last week (like I did) you can catch it tomorrow, Feb. 27th. They have transcripts and RealPlayer footage up online, and you can also listen to a Fresh Air interview with the reporter, Douglas Rushkoff. Interestingly, Rushkoff expresses dismay about his findings that what is "cool" to the marjority of today's teens is to be used by a company for viral marketing and product placement, not to rebel against what corporations are pushing at them. He also discusses a marketing feedback loop wherein MTV goes to a teenager's home to find out what he thinks is cool, while the teenager is surrounding himself with stuff he sees on MTV. Douglas Rushkoff's work is worth keeping an eye on.
Posted by megan at 11:38 AM