It's nice to see that the contemporary religious leaders of the world are not finding themselves irrelevant:

The perception of the child as a consumer is clearly more dominant than it was a few decades ago. A relatively innocuous example is the familiar 'tie-in,' the association of comics, sweets, toys, and so on with a new film or television serial; the Disney empire has developed this to an unprecedented pitch of professionalism.

And Welsch, too--my kind of guy.