Wednesday, July 31

Victory! Ford has decided not to build another generation of the horrid Excursion SUV. As a little eulogy, let's cite a few of the vehicle's best traits: 10 MPG, emits 130 tons of CO2 over its lifetime (compared to 23 for an average car), it's 7 feet tall, 19 feet long and at $45,000, a lousy seller. (NYT; username: opensewer; password: iswatching.)

We're probably not going to see the end of the SUV any time soon and in truth, to the extent that new models are created that do not harm the environment and do not present a threat to public safety (wishful thinking), let them be. That said, I do have hope for one thing: Perhaps the death of the most excessive SUV is a sign that the chasm between "what's good for the environment" and "what the market wants" will become narrower in the future. Every citizen of the world has to hope that in the very long run, what we want and what is good for us will become one in the same.

No comments:

Post a Comment